@import url('https://fonts.googleapis.com/css2?family=Playfair+Display:ital,wght@0,700;0,900;1,700&family=IBM+Plex+Sans:ital,wght@0,300;0,400;0,500;0,600;1,400&display=swap');

/* ══════════════════════════════════════════════════════════════════
   MDH BUSINESS SOLUTIONS — MASTER STYLESHEET
   Covers: index, services, about, contact, 404
           + electricians, roofers, general-contractors, real-estate
   ══════════════════════════════════════════════════════════════════ */

/* ── VARIABLES ─────────────────────────────────────────────────── */
:root {
  --navy:#0F2240; --navy-mid:#1B3A5C; --navy-light:#243E5C;
  --gold:#C8922A; --gold-lt:#E8B860; --gold-pale:#FDF3E0;
  --cream:#F7F4EE; --white:#FFFFFF;
  --slate:#4A5568; --slate-lt:#718096;
  --rule:#D4C9B0; --success:#276749;
  --radius:4px; --radius-lg:8px;
  --max:1160px;
  --ease:cubic-bezier(0.4,0,0.2,1);
  --transition:0.3s var(--ease);
}

/* ── RESET ─────────────────────────────────────────────────────── */
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0;}
html{scroll-behavior:smooth;}
body{font-family:'IBM Plex Sans',sans-serif;font-size:17px;line-height:1.75;color:var(--navy);background:var(--white);-webkit-font-smoothing:antialiased;}
img{display:block;max-width:100%;}
a{color:inherit;text-decoration:none;}

/* ── ACCESSIBILITY ─────────────────────────────────────────────── */
.skip-link{position:absolute;top:-100px;left:1rem;background:var(--gold);color:var(--white);padding:0.6rem 1.2rem;border-radius:var(--radius);font-weight:600;z-index:9999;transition:top 0.2s;}
.skip-link:focus{top:1rem;}
:focus-visible{outline:2px solid var(--gold);outline-offset:3px;border-radius:2px;}

/* ── TYPOGRAPHY ────────────────────────────────────────────────── */
h1,h2,h3,h4{font-family:'Playfair Display',serif;line-height:1.2;color:var(--navy);}
h1{font-size:clamp(2.2rem,5vw,3.8rem);font-weight:900;}
h2{font-size:clamp(1.7rem,3.5vw,2.6rem);font-weight:700;}
h3{font-size:clamp(1.2rem,2.5vw,1.6rem);font-weight:700;}
h4{font-size:0.85rem;font-weight:700;letter-spacing:0.12em;text-transform:uppercase;}
p{color:var(--slate);}

/* ── LAYOUT ─────────────────────────────────────────────────────── */
.container{max-width:var(--max);margin:0 auto;padding:0 2rem;}
.section{padding:5rem 0;}
.section--cream{background:var(--cream);}
.section--navy{background:var(--navy);}

/* ── UTILITIES ──────────────────────────────────────────────────── */
.gold-rule{width:56px;height:3px;background:var(--gold);margin-bottom:1.5rem;}
.gold-rule--center{margin-left:auto;margin-right:auto;}
.section-label{display:block;font-size:0.75rem;font-weight:600;letter-spacing:0.22em;text-transform:uppercase;color:var(--gold);margin-bottom:0.85rem;}

/* ── BUTTONS ────────────────────────────────────────────────────── */
.btn{display:inline-flex;align-items:center;gap:0.5rem;padding:0.9rem 2.2rem;font-family:'IBM Plex Sans',sans-serif;font-size:0.95rem;font-weight:600;letter-spacing:0.04em;border-radius:var(--radius);transition:var(--transition);cursor:pointer;border:2px solid transparent;white-space:nowrap;}
.btn--gold{background:var(--gold);color:var(--white);border-color:var(--gold);}
.btn--gold:hover{background:var(--gold-lt);border-color:var(--gold-lt);transform:translateY(-2px);box-shadow:0 8px 24px rgba(200,146,42,0.35);}
.btn--outline{background:transparent;color:var(--white);border-color:rgba(255,255,255,0.55);}
.btn--outline:hover{background:rgba(255,255,255,0.1);border-color:var(--white);}
.btn--navy{background:var(--navy);color:var(--white);border-color:var(--navy);}
.btn--navy:hover{background:var(--navy-mid);transform:translateY(-2px);box-shadow:0 8px 24px rgba(15,34,64,0.3);}

/* ── FLOATING CTA ───────────────────────────────────────────────── */
.float-cta{position:fixed;bottom:2rem;right:2rem;z-index:500;opacity:0;transform:translateY(20px);transition:opacity 0.4s var(--ease),transform 0.4s var(--ease);pointer-events:none;box-shadow:0 8px 32px rgba(15,34,64,0.3);font-size:0.88rem;padding:0.75rem 1.5rem;}
.float-cta.visible{opacity:1;transform:translateY(0);pointer-events:all;}

/* ── NAV ────────────────────────────────────────────────────────── */
.nav{position:sticky;top:0;z-index:200;background:var(--navy);border-bottom:1px solid rgba(255,255,255,0.07);}
.nav__inner{display:flex;align-items:center;justify-content:space-between;height:72px;max-width:var(--max);margin:0 auto;padding:0 2rem;}
.nav__logo{display:flex;flex-direction:column;}
.nav__logo-top{font-family:'Playfair Display',serif;font-size:1.2rem;font-weight:900;color:var(--white);}
.nav__logo-sub{font-size:0.62rem;font-weight:500;color:var(--gold-lt);letter-spacing:0.2em;text-transform:uppercase;}
.nav__links{display:flex;align-items:center;gap:2.5rem;list-style:none;}
.nav__links a{font-size:0.85rem;font-weight:500;letter-spacing:0.06em;text-transform:uppercase;color:rgba(255,255,255,0.7);transition:color var(--transition);position:relative;}
.nav__links a::after{content:'';position:absolute;bottom:-4px;left:0;width:0;height:2px;background:var(--gold);transition:width var(--transition);}
.nav__links a:hover,.nav__links a.active{color:var(--white);}
.nav__links a:hover::after,.nav__links a.active::after{width:100%;}
.nav__cta{margin-left:1rem;}
.nav__toggle{display:none;flex-direction:column;gap:5px;cursor:pointer;padding:4px;background:none;border:none;}
.nav__toggle span{display:block;width:24px;height:2px;background:var(--white);transition:var(--transition);}

/* ── HERO ───────────────────────────────────────────────────────── */
.hero{background:var(--navy);position:relative;overflow:hidden;padding:7rem 0 0;}
.hero::before{content:'';position:absolute;top:-40%;right:-10%;width:700px;height:700px;background:radial-gradient(circle,rgba(200,146,42,0.13) 0%,transparent 68%);pointer-events:none;}
.hero__inner{position:relative;z-index:1;max-width:840px;padding-bottom:3.5rem;}
.hero__eyebrow{display:inline-flex;align-items:center;gap:0.75rem;font-size:0.78rem;font-weight:600;letter-spacing:0.22em;text-transform:uppercase;color:var(--gold-lt);margin-bottom:1.5rem;}
.hero__eyebrow::before{content:'';width:32px;height:2px;background:var(--gold);}
.hero h1{color:var(--white);margin-bottom:1.75rem;}
.hero h1 em{font-style:normal;color:var(--gold-lt);}
.hero__sub{font-size:1.12rem;color:rgba(255,255,255,0.72);max-width:640px;margin-bottom:2rem;line-height:1.85;}
.hero__actions{display:flex;gap:1rem;flex-wrap:wrap;margin-bottom:1rem;}
.hero__risk{font-size:0.82rem;color:rgba(255,255,255,0.4);font-style:italic;}

/* ── TRUST BAR ──────────────────────────────────────────────────── */
.trust-bar{background:var(--navy-mid);border-top:1px solid rgba(255,255,255,0.08);border-bottom:1px solid rgba(255,255,255,0.08);padding:1.1rem 0;}
.trust-bar__inner{display:flex;align-items:center;justify-content:center;flex-wrap:wrap;gap:0.75rem 2rem;font-size:0.78rem;font-weight:500;letter-spacing:0.1em;text-transform:uppercase;color:rgba(255,255,255,0.55);}
.trust-bar__item{display:flex;align-items:center;gap:0.5rem;}
.trust-bar__item strong{color:var(--gold-lt);}
.trust-bar__sep{color:rgba(255,255,255,0.2);font-size:1rem;}

/* ── INDUSTRIES ─────────────────────────────────────────────────── */
.industries{background:var(--cream);padding:2.25rem 0;border-bottom:1px solid var(--rule);}
.industries__inner{display:flex;align-items:center;justify-content:center;flex-wrap:wrap;gap:1rem 2rem;}
.industries__label{font-size:0.72rem;font-weight:600;letter-spacing:0.18em;text-transform:uppercase;color:var(--slate-lt);}
.industries__tags{display:flex;flex-wrap:wrap;gap:0.6rem;justify-content:center;}
.industry-tag{padding:0.38rem 1rem;background:var(--white);border:1px solid var(--rule);border-radius:100px;font-size:0.82rem;color:var(--slate);font-weight:500;}

/* ── PROBLEM ─────────────────────────────────────────────────────── */
.problem{background:var(--white);padding:5rem 0;border-top:3px solid var(--gold);}
.problem__inner{display:grid;grid-template-columns:1fr 1fr;gap:5rem;align-items:center;}
.problem__text{font-size:1.1rem;color:var(--slate);line-height:1.9;}
.problem__text strong{color:var(--navy);}
.problem__list{list-style:none;display:flex;flex-direction:column;gap:1.1rem;}
.problem__list-item{display:flex;align-items:flex-start;gap:1rem;padding:1.1rem 1.4rem;background:var(--cream);border-radius:var(--radius);border-left:3px solid var(--gold);font-size:0.96rem;color:var(--slate);}
.problem__list-item::before{content:'✗';color:var(--gold);font-weight:700;flex-shrink:0;margin-top:0.1rem;}

/* ── SERVICE CARDS ──────────────────────────────────────────────── */
.services-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:2rem;margin-top:3rem;}
.card{background:var(--white);border:1px solid var(--rule);border-top:4px solid var(--gold);padding:2.5rem 2rem;border-radius:var(--radius);transition:var(--transition);}
.card:hover{box-shadow:0 16px 48px rgba(15,34,64,0.1);transform:translateY(-5px);}
.card__icon{font-size:2rem;margin-bottom:1.25rem;}
.card h3{margin-bottom:0.75rem;font-size:1.25rem;}
.card p{font-size:0.96rem;color:var(--slate);line-height:1.75;}
.card__link{display:inline-flex;align-items:center;gap:0.4rem;margin-top:1.25rem;font-size:0.88rem;font-weight:600;color:var(--gold);transition:gap var(--transition);}
.card__link:hover{gap:0.75rem;}

/* ── BEFORE / AFTER ─────────────────────────────────────────────── */
.before-after{background:var(--navy);padding:5rem 0;}
.before-after h2{color:var(--white);margin-bottom:0.5rem;}
.before-after>.container>p{color:rgba(255,255,255,0.6);margin-bottom:3rem;}
.ba-grid{margin-top:2.5rem;border:1px solid rgba(255,255,255,0.08);border-radius:8px;overflow:hidden;}
.ba-item{border-bottom:1px solid rgba(255,255,255,0.08);}
.ba-item:last-child{border-bottom:none;}
.ba-row{display:grid;grid-template-columns:1fr 56px 1fr;align-items:center;}
.ba-before{padding:1.25rem 1.5rem;background:rgba(255,255,255,0.04);}
.ba-after{padding:1.25rem 1.5rem;background:rgba(200,146,42,0.12);}
.ba-label{font-size:0.68rem;font-weight:700;letter-spacing:0.18em;text-transform:uppercase;margin-bottom:0.4rem;}
.ba-before .ba-label{color:rgba(255,255,255,0.35);}
.ba-after .ba-label{color:var(--gold-lt);}
.ba-before p{font-size:0.9rem;color:rgba(255,255,255,0.5);line-height:1.6;}
.ba-after p{font-size:0.9rem;color:rgba(255,255,255,0.85);line-height:1.6;font-weight:500;}
.ba-arrow{text-align:center;color:var(--gold);font-size:1.3rem;}

/* ── WHY MDH ─────────────────────────────────────────────────────── */
.why{background:var(--cream);}
.why__inner{display:grid;grid-template-columns:1fr 1fr;gap:5rem;align-items:center;}
.why__stats{display:grid;grid-template-columns:1fr 1fr;gap:1.5rem;}
.stat{padding:1.75rem;background:var(--white);border:1px solid var(--rule);border-radius:var(--radius);}
.stat__num{font-family:'Playfair Display',serif;font-size:2.5rem;font-weight:900;color:var(--gold);line-height:1;margin-bottom:0.4rem;}
.stat__label{font-size:0.85rem;color:var(--slate);line-height:1.5;}

/* ── SCARCITY ────────────────────────────────────────────────────── */
.scarcity{background:#FDF3E0;border-top:1px solid rgba(200,146,42,0.25);border-bottom:1px solid rgba(200,146,42,0.25);padding:1.5rem 0;text-align:center;}
.scarcity p{font-size:0.95rem;color:var(--navy);font-weight:500;}
.scarcity strong{color:var(--gold);}

/* ── QUALIFYING ──────────────────────────────────────────────────── */
.qualifying{background:var(--cream);padding:5rem 0;}
.qualifying__grid{display:grid;grid-template-columns:1fr 1fr;gap:3rem;margin-top:3rem;}
.qualify-col h3{margin-bottom:1.5rem;font-size:1.15rem;}
.qualify-col--yes h3{color:var(--success);}
.qualify-col--no h3{color:var(--slate);}
.qualify-list{list-style:none;display:flex;flex-direction:column;gap:0.85rem;}
.qualify-list li{display:flex;align-items:flex-start;gap:0.75rem;font-size:0.96rem;color:var(--slate);line-height:1.6;}
.qualify-list li::before{flex-shrink:0;margin-top:0.1rem;font-size:1rem;}
.qualify-col--yes .qualify-list li::before{content:'✓';color:var(--success);font-weight:700;}
.qualify-col--no .qualify-list li::before{content:'✗';color:var(--slate-lt);font-weight:700;}

/* ── TESTIMONIAL ─────────────────────────────────────────────────── */
.testimonial{background:var(--white);padding:5rem 0;}
.testimonial__inner{max-width:740px;margin:0 auto;text-align:center;}
.testimonial__quote{font-family:'Playfair Display',serif;font-size:clamp(1.1rem,2.5vw,1.5rem);color:var(--navy);line-height:1.65;font-weight:700;margin-bottom:2rem;position:relative;padding:0 1rem;}
.testimonial__quote::before{content:'\201C';font-size:7rem;color:var(--gold);opacity:0.2;position:absolute;top:-2rem;left:-0.5rem;line-height:1;font-family:'Playfair Display',serif;pointer-events:none;}
.testimonial__attr{font-size:0.88rem;font-weight:600;letter-spacing:0.08em;color:var(--slate);text-transform:uppercase;}
.testimonial__note{margin-top:0.75rem;font-size:0.8rem;color:var(--slate-lt);font-style:italic;}

/* ── NEWSLETTER ──────────────────────────────────────────────────── */
.newsletter{background:var(--navy);padding:4rem 0;}
.newsletter__inner{display:flex;align-items:center;justify-content:space-between;gap:3rem;flex-wrap:wrap;}
.newsletter__text h3{color:var(--white);margin-bottom:0.5rem;}
.newsletter__text p{color:rgba(255,255,255,0.6);max-width:480px;font-size:0.96rem;}
.newsletter__form{display:flex;gap:0.75rem;flex-wrap:wrap;}
.newsletter__form input{padding:0.9rem 1.25rem;border:1px solid rgba(255,255,255,0.2);background:rgba(255,255,255,0.08);color:var(--white);font-family:'IBM Plex Sans',sans-serif;font-size:0.95rem;border-radius:var(--radius);width:280px;outline:none;transition:border-color var(--transition);}
.newsletter__form input::placeholder{color:rgba(255,255,255,0.35);}
.newsletter__form input:focus{border-color:var(--gold);}

/* ── CTA BANNER ──────────────────────────────────────────────────── */
.cta-banner{background:var(--gold);padding:4.5rem 0;text-align:center;}
.cta-banner h2{color:var(--white);margin-bottom:0.75rem;}
.cta-banner p{color:rgba(255,255,255,0.88);margin-bottom:0.4rem;font-size:1.05rem;}
.cta-banner__risk{display:block;font-size:0.82rem;color:rgba(255,255,255,0.65);font-style:italic;margin-bottom:1.5rem;}

/* ── HOMEPAGE PROCESS PLAN (new section) ─────────────────────────── */
.hp-process{padding:5rem 0;}
.hp-process__sub{color:var(--slate);font-size:1.05rem;max-width:580px;margin:0.75rem 0 3rem;line-height:1.8;}
.hp-process__grid{display:grid;grid-template-columns:1fr 40px 1fr 40px 1fr;gap:0;align-items:start;margin-bottom:3rem;}
.hp-process__step{display:flex;gap:1.25rem;align-items:flex-start;background:var(--white);border:1px solid var(--rule);border-top:4px solid var(--gold);border-radius:var(--radius);padding:1.75rem 1.5rem;transition:var(--transition);}
.hp-process__step:hover{box-shadow:0 8px 32px rgba(15,34,64,0.09);transform:translateY(-3px);}
.hp-process__num{font-family:'Playfair Display',serif;font-size:2.8rem;font-weight:900;color:rgba(200,146,42,0.25);line-height:1;flex-shrink:0;margin-top:-0.25rem;}
.hp-process__content h3{font-size:1.1rem;margin-bottom:0.6rem;color:var(--navy);}
.hp-process__content p{font-size:0.92rem;color:var(--slate);line-height:1.75;margin-bottom:0.75rem;}
.hp-process__time{font-size:0.75rem;font-weight:700;letter-spacing:0.1em;text-transform:uppercase;color:var(--success);}
.hp-process__connector{display:flex;align-items:center;justify-content:center;color:var(--gold);font-size:1.5rem;padding-top:1.5rem;font-weight:300;}
.hp-process__footer{display:flex;align-items:center;gap:2rem;flex-wrap:wrap;padding-top:1.5rem;border-top:1px solid var(--rule);}
.hp-process__risk{font-size:0.88rem;color:var(--slate-lt);font-style:italic;flex:1;}

/* ── SUCCESS VISION (new section) ───────────────────────────────── */
.success-vision{background:#FDF3E0;border-top:1px solid rgba(200,146,42,0.2);border-bottom:1px solid rgba(200,146,42,0.2);padding:5rem 0;}
.success-vision__inner{display:grid;grid-template-columns:200px 1fr;gap:4rem;align-items:start;}
.success-vision__line{width:3px;height:48px;background:var(--gold);margin-top:1.25rem;}
.success-vision__content h2{margin-bottom:1.25rem;color:var(--navy);}
.success-vision__lead{font-size:1.08rem;color:var(--slate);line-height:1.85;margin-bottom:2rem;}
.success-vision__items{display:flex;flex-direction:column;gap:1.1rem;}
.success-vision__item{display:flex;align-items:flex-start;gap:1rem;padding:1.1rem 1.5rem;background:var(--white);border-radius:var(--radius);border:1px solid var(--rule);}
.sv-check{color:var(--gold);font-size:1.1rem;font-weight:700;flex-shrink:0;margin-top:0.15rem;}
.success-vision__item p{font-size:0.97rem;color:var(--slate);line-height:1.75;margin:0;}

/* ── FAILURE STAKES (new section) ───────────────────────────────── */
.failure-stakes{background:var(--navy);padding:4rem 0;border-top:3px solid var(--gold);}
.failure-stakes__inner{display:flex;align-items:flex-start;gap:2rem;max-width:820px;margin:0 auto;}
.failure-stakes__icon{font-size:2.5rem;flex-shrink:0;margin-top:0.25rem;}
.failure-stakes__heading{font-family:'Playfair Display',serif;font-size:clamp(1.4rem,3vw,1.9rem);font-weight:700;color:var(--white);margin-bottom:1.1rem;}
.failure-stakes__body{font-size:1rem;color:rgba(255,255,255,0.72);line-height:1.85;margin-bottom:1rem;}
.failure-stakes__close{font-size:1rem;color:var(--gold-lt);font-weight:600;line-height:1.7;}

/* ── STEPS GRID (services page) ─────────────────────────────────── */
.steps-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:2rem;margin-top:3rem;}
.step-card{padding:2.25rem 1.75rem;background:var(--white);border:1px solid var(--rule);border-radius:var(--radius);transition:var(--transition);}
.step-card:hover{box-shadow:0 12px 40px rgba(15,34,64,0.08);transform:translateY(-4px);}
.step-card__num{font-family:'Playfair Display',serif;font-size:3rem;font-weight:900;color:rgba(200,146,42,0.2);line-height:1;margin-bottom:1rem;}
.step-card h3{font-size:1.05rem;margin-bottom:0.6rem;}
.step-card p{font-size:0.92rem;color:var(--slate);}
.step-card__time{margin-top:1rem;font-size:0.78rem;font-weight:600;color:var(--success);letter-spacing:0.1em;text-transform:uppercase;}

/* ── SERVICE DETAIL (services page) ─────────────────────────────── */
.service-detail{padding:4.5rem 0;border-bottom:1px solid var(--rule);}
.service-detail:last-of-type{border-bottom:none;}
.service-detail__inner{display:grid;grid-template-columns:180px 1fr;gap:4rem;align-items:start;}
.service-detail__num{font-family:'Playfair Display',serif;font-size:4rem;font-weight:900;color:var(--rule);line-height:1;margin-bottom:0.75rem;}
.service-detail h3{margin-bottom:1rem;}
.service-detail p{margin-bottom:1.25rem;}
.best-for{display:inline-block;padding:0.65rem 1.15rem;background:var(--cream);border-left:3px solid var(--gold);font-size:0.9rem;color:var(--slate);font-style:italic;border-radius:0 var(--radius) var(--radius) 0;margin-top:0.5rem;}
.time-to-value{display:inline-flex;align-items:center;gap:0.5rem;margin-top:1rem;margin-left:1rem;font-size:0.82rem;font-weight:600;color:var(--success);letter-spacing:0.06em;text-transform:uppercase;}
.time-to-value::before{content:'⏱';}

/* ── FAQ (services page) ─────────────────────────────────────────── */
.faq{padding:5rem 0;background:var(--cream);}
.faq__list{max-width:800px;margin:2.5rem auto 0;display:flex;flex-direction:column;gap:1rem;}
.faq__item{background:var(--white);border:1px solid var(--rule);border-radius:var(--radius);overflow:hidden;}
.faq__question{width:100%;text-align:left;padding:1.4rem 1.75rem;display:flex;align-items:center;justify-content:space-between;gap:1rem;font-family:'IBM Plex Sans',sans-serif;font-size:1rem;font-weight:600;color:var(--navy);background:none;border:none;cursor:pointer;transition:background var(--transition);}
.faq__question:hover{background:var(--cream);}
.faq__icon{font-size:1.4rem;color:var(--gold);flex-shrink:0;transition:transform var(--transition);}
.faq__item.open .faq__icon{transform:rotate(45deg);}
.faq__answer{max-height:0;overflow:hidden;transition:max-height 0.4s var(--ease);}
.faq__answer-inner{padding:1.25rem 1.75rem 1.5rem;color:var(--slate);font-size:0.97rem;line-height:1.8;border-top:1px solid var(--rule);}

/* ── TEAM / BIO CARDS (about page) ──────────────────────────────── */
.team-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(460px,1fr));gap:2.5rem;margin-top:3rem;}
.bio-card{padding:2.5rem;border:1px solid var(--rule);border-radius:var(--radius-lg);background:var(--white);transition:var(--transition);}
.bio-card:hover{box-shadow:0 16px 48px rgba(15,34,64,0.08);}
.bio-card__header{margin-bottom:1.5rem;}
.bio-card__name{font-family:'Playfair Display',serif;font-size:1.4rem;font-weight:700;color:var(--navy);margin-bottom:0.25rem;}
.bio-card__title{font-size:0.8rem;font-weight:600;letter-spacing:0.1em;text-transform:uppercase;color:var(--gold);}
.bio-card p{font-size:0.96rem;margin-bottom:1rem;color:var(--slate);line-height:1.78;}
.bio-card__creds{margin-top:1.5rem;padding-top:1.25rem;border-top:1px solid var(--rule);font-size:0.82rem;color:var(--slate-lt);font-style:italic;line-height:1.65;}

/* ── PAGE HERO (inner pages) ─────────────────────────────────────── */
.page-hero{background:var(--navy);padding:5.5rem 0 4rem;position:relative;overflow:hidden;}
.page-hero::before{content:'';position:absolute;top:-30%;right:0;width:500px;height:500px;background:radial-gradient(circle,rgba(200,146,42,0.1) 0%,transparent 70%);pointer-events:none;}
.page-hero__inner{position:relative;z-index:1;}
.page-hero h1{color:var(--white);margin-bottom:1rem;}
.page-hero p{color:rgba(255,255,255,0.68);font-size:1.1rem;max-width:640px;}
.breadcrumb{display:flex;gap:0.5rem;align-items:center;margin-bottom:1.5rem;font-size:0.8rem;color:rgba(255,255,255,0.4);}
.breadcrumb a{color:rgba(255,255,255,0.4);transition:color var(--transition);}
.breadcrumb a:hover{color:var(--gold-lt);}
.breadcrumb span{color:var(--gold-lt);}

/* ── CONTACT ─────────────────────────────────────────────────────── */
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:5rem;align-items:start;}
.contact-detail{display:flex;align-items:flex-start;gap:1rem;padding:1rem 0;border-bottom:1px solid var(--rule);font-size:0.96rem;color:var(--slate);}
.contact-detail:last-child{border-bottom:none;}
.contact-detail strong{color:var(--navy);display:block;font-size:0.75rem;letter-spacing:0.12em;text-transform:uppercase;margin-bottom:2px;}
.contact-icon{font-size:1.2rem;width:2rem;flex-shrink:0;margin-top:0.1rem;}
.contact-form{display:flex;flex-direction:column;gap:1.25rem;}
.form-group{display:flex;flex-direction:column;gap:0.4rem;}
.form-group label{font-size:0.78rem;font-weight:600;letter-spacing:0.12em;text-transform:uppercase;color:var(--navy);}
.form-group input,.form-group select,.form-group textarea{padding:0.85rem 1rem;border:1px solid var(--rule);border-radius:var(--radius);font-family:'IBM Plex Sans',sans-serif;font-size:0.97rem;color:var(--navy);background:var(--white);outline:none;transition:border-color 0.25s,box-shadow 0.25s;}
.form-group input:focus,.form-group select:focus,.form-group textarea:focus{border-color:var(--gold);box-shadow:0 0 0 3px rgba(200,146,42,0.12);}
.form-group textarea{resize:vertical;min-height:120px;}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:1.25rem;}
.form-success{display:none;text-align:center;padding:3rem;background:var(--cream);border-radius:var(--radius-lg);border:1px solid var(--rule);}
.form-success h3{margin-bottom:0.75rem;}
.calendly-wrap{border-radius:8px;overflow:hidden;border:1px solid var(--rule);margin-bottom:2rem;background:var(--cream);}

/* ── 404 ─────────────────────────────────────────────────────────── */
.not-found{min-height:80vh;display:flex;align-items:center;justify-content:center;text-align:center;padding:4rem 2rem;flex-direction:column;}
.not-found__num{font-family:'Playfair Display',serif;font-size:clamp(6rem,20vw,12rem);font-weight:900;color:var(--rule);line-height:1;margin-bottom:1rem;}
.not-found h2{margin-bottom:1rem;}
.not-found p{margin-bottom:2rem;max-width:480px;}

/* ── FOOTER ──────────────────────────────────────────────────────── */
.footer{background:#07131F;color:rgba(255,255,255,0.5);padding:4rem 0 2rem;}
.footer__inner{display:grid;grid-template-columns:2fr 1fr 1fr;gap:3rem;margin-bottom:3rem;}
.footer__brand-name{font-family:'Playfair Display',serif;font-size:1.2rem;font-weight:700;color:var(--white);margin-bottom:0.5rem;}
.footer__tagline{font-size:0.85rem;margin-bottom:1.25rem;line-height:1.75;}
.footer__contact-item{font-size:0.85rem;margin-bottom:0.4rem;}
.footer__contact-item a{color:rgba(255,255,255,0.5);transition:color var(--transition);}
.footer__contact-item a:hover{color:var(--gold-lt);}
.footer__col-title{font-size:0.72rem;font-weight:700;letter-spacing:0.2em;text-transform:uppercase;color:var(--white);margin-bottom:1.25rem;}
.footer__links{list-style:none;}
.footer__links li{margin-bottom:0.6rem;}
.footer__links a{font-size:0.88rem;color:rgba(255,255,255,0.45);transition:color var(--transition);}
.footer__links a:hover{color:var(--gold-lt);}
.footer__bottom{border-top:1px solid rgba(255,255,255,0.07);padding-top:1.5rem;display:flex;justify-content:space-between;align-items:center;font-size:0.8rem;flex-wrap:wrap;gap:1rem;}
.footer__bottom a{color:rgba(255,255,255,0.35);transition:color var(--transition);}
.footer__bottom a:hover{color:var(--gold-lt);}

/* ── ANIMATIONS ──────────────────────────────────────────────────── */
.fade-up{opacity:0;transform:translateY(28px);transition:opacity 0.65s ease,transform 0.65s ease;}
.fade-up.visible{opacity:1;transform:translateY(0);}
.fade-up:nth-child(2){transition-delay:0.1s;}
.fade-up:nth-child(3){transition-delay:0.2s;}
.fade-up:nth-child(4){transition-delay:0.3s;}
.fade-up:nth-child(5){transition-delay:0.1s;}
.fade-up:nth-child(6){transition-delay:0.2s;}

/* ════════════════════════════════════════════════════════════════════
   VERTICAL PAGES (electricians, roofers, general-contractors, real-estate)
   ════════════════════════════════════════════════════════════════════ */

/* ── VERTICAL HERO ───────────────────────────────────────────────── */
.v-hero{background:var(--navy);position:relative;overflow:hidden;padding:6rem 0 0;}
.v-hero::before{content:'';position:absolute;top:-40%;right:-10%;width:700px;height:700px;background:radial-gradient(circle,rgba(200,146,42,0.13) 0%,transparent 68%);pointer-events:none;}
.v-hero__inner{position:relative;z-index:1;max-width:860px;padding-bottom:3.5rem;}
.v-hero__eyebrow{display:inline-flex;align-items:center;gap:0.5rem;font-size:0.8rem;font-weight:600;letter-spacing:0.18em;text-transform:uppercase;color:var(--gold-lt);margin-bottom:1.25rem;}
.v-eyebrow-icon{font-size:1.1rem;}
.v-hero h1{color:var(--white);margin-bottom:1.5rem;}
.v-hero__sub{font-size:1.1rem;color:rgba(255,255,255,0.72);max-width:680px;margin-bottom:2rem;line-height:1.85;}
.v-hero__actions{display:flex;gap:1rem;flex-wrap:wrap;margin-bottom:0.75rem;}
.v-hero__risk{font-size:0.82rem;color:rgba(255,255,255,0.4);font-style:italic;}

/* ── VERTICAL TRUST BAR ──────────────────────────────────────────── */
.v-trust-bar{background:var(--navy-mid);border-top:1px solid rgba(255,255,255,0.08);padding:1rem 0;display:flex;align-items:center;justify-content:center;flex-wrap:wrap;gap:1rem 2.5rem;font-size:0.78rem;font-weight:500;letter-spacing:0.1em;text-transform:uppercase;color:rgba(255,255,255,0.55);}
.v-trust-item{display:flex;align-items:center;gap:0.5rem;}
.v-trust-item strong{color:var(--gold-lt);}
.v-trust-sep{color:rgba(255,255,255,0.2);}

/* ── STAT STRIP ──────────────────────────────────────────────────── */
.v-stat-strip{background:var(--gold-pale);border-top:1px solid rgba(200,146,42,0.2);border-bottom:1px solid rgba(200,146,42,0.2);padding:2rem 0;}
.v-stat-strip__inner{display:grid;grid-template-columns:repeat(4,1fr);gap:1.5rem;align-items:center;}
.v-stat-strip__item{text-align:center;}
.v-stat-strip__num{font-family:'Playfair Display',serif;font-size:2.2rem;font-weight:900;color:var(--gold);line-height:1;margin-bottom:0.5rem;}
.v-stat-strip__label{font-size:0.82rem;color:var(--slate);line-height:1.5;}
.v-stat-strip__div{width:1px;height:60px;background:rgba(200,146,42,0.25);margin:0 auto;}

/* ── CREDIBILITY BRIDGE ──────────────────────────────────────────── */
.v-credibility{background:var(--white);padding:5rem 0;border-top:3px solid var(--gold);}
.v-credibility__inner{display:grid;grid-template-columns:1fr 1fr;gap:4rem;align-items:start;}
.v-credibility__quote{font-family:'Playfair Display',serif;font-size:1.1rem;font-style:italic;color:var(--navy);border-left:4px solid var(--gold);padding-left:1.25rem;margin:1.5rem 0;line-height:1.7;}
.v-case-study{background:var(--cream);border-left:4px solid var(--gold);border-radius:0 var(--radius-lg) var(--radius-lg) 0;padding:2rem;}
.v-case-study__label{font-size:0.78rem;font-weight:700;letter-spacing:0.15em;text-transform:uppercase;color:var(--gold);margin-bottom:1.25rem;}
.v-case-study__field{margin-bottom:1rem;}
.v-cs-tag{display:inline-block;font-size:0.72rem;font-weight:700;letter-spacing:0.12em;text-transform:uppercase;color:var(--white);background:var(--navy);padding:2px 8px;border-radius:2px;margin-bottom:0.3rem;}
.v-case-study__field p{font-size:0.9rem;color:var(--slate);line-height:1.7;}
.v-case-study__quote{font-size:0.88rem;font-style:italic;color:var(--navy);padding:0.75rem;background:rgba(200,146,42,0.08);border-radius:var(--radius);margin-top:1rem;}
.v-case-study__quote span{display:block;font-size:0.78rem;font-weight:600;color:var(--slate);margin-top:0.3rem;font-style:normal;}
.v-case-study__placeholder{margin-top:0.75rem;font-size:0.78rem;color:var(--gold);font-weight:600;}

/* ── STORM/SCALING SECTION ───────────────────────────────────────── */
.v-storm{padding:5rem 0;}
.v-storm__inner{display:grid;grid-template-columns:1fr 1fr;gap:4rem;align-items:start;}
.v-storm__close{margin-top:1.5rem;padding:1.25rem 1.5rem;background:rgba(200,146,42,0.1);border:1px solid rgba(200,146,42,0.3);border-radius:var(--radius);font-size:0.97rem;color:rgba(255,255,255,0.85);line-height:1.7;}
.v-claim-flow{background:rgba(255,255,255,0.05);border:1px solid rgba(255,255,255,0.1);border-radius:var(--radius-lg);padding:2rem;}
.v-claim-flow__title{font-size:0.78rem;font-weight:700;letter-spacing:0.15em;text-transform:uppercase;color:var(--gold-lt);margin-bottom:1.25rem;}
.v-claim-flow__steps{display:grid;grid-template-columns:repeat(4,1fr);gap:0.5rem;margin-bottom:1.25rem;}
.v-cf-step{display:flex;align-items:center;gap:0.35rem;font-size:11px;color:rgba(255,255,255,0.75);background:rgba(255,255,255,0.07);border-radius:var(--radius);padding:0.5rem 0.4rem;}
.v-claim-flow__note{font-size:0.82rem;color:rgba(255,255,255,0.55);line-height:1.65;border-top:1px solid rgba(255,255,255,0.08);padding-top:0.75rem;}

/* ── VERTICAL PAIN POINTS ────────────────────────────────────────── */
.v-pain{padding:5rem 0;}
.v-pain__grid{display:grid;grid-template-columns:1fr 1fr;gap:1.25rem;margin:2.5rem 0;}
.v-pain__item{display:flex;align-items:flex-start;gap:1rem;background:var(--white);border:1px solid var(--rule);border-left:3px solid var(--gold);border-radius:0 var(--radius) var(--radius) 0;padding:1.1rem 1.25rem;font-size:0.95rem;color:var(--slate);line-height:1.65;transition:var(--transition);}
.v-pain__item:hover{box-shadow:0 4px 16px rgba(15,34,64,0.08);}
.v-pain__x{color:var(--gold);font-weight:700;font-size:1.1rem;flex-shrink:0;margin-top:0.1rem;}
.v-pain__close{text-align:center;max-width:680px;margin:0 auto;font-size:1.05rem;color:var(--slate);line-height:1.75;padding:1.5rem;background:var(--cream);border-radius:var(--radius);border:1px solid var(--rule);}

/* ── VERTICAL AUTOMATIONS ────────────────────────────────────────── */
.v-auto{padding:5rem 0;}
.v-auto__grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(340px,1fr));gap:1.5rem;margin-top:2.5rem;}
.v-auto__card{border-radius:var(--radius-lg);overflow:hidden;border:1px solid var(--rule);transition:var(--transition);}
.v-auto__card:hover{box-shadow:0 12px 40px rgba(15,34,64,0.1);transform:translateY(-3px);}
.v-auto__before{background:var(--cream);padding:1.25rem 1.5rem;border-bottom:1px solid var(--rule);}
.v-auto__after{background:var(--navy);padding:1.5rem;}
.v-auto__blabel{font-size:0.68rem;font-weight:700;letter-spacing:0.18em;text-transform:uppercase;margin-bottom:0.5rem;}
.v-auto__before .v-auto__blabel{color:var(--slate-lt);}
.v-auto__after .v-auto__blabel{color:var(--gold-lt);}
.v-auto__before p{font-size:0.88rem;color:var(--slate);line-height:1.65;}
.v-auto__name{font-family:'Playfair Display',serif;font-size:1.05rem;font-weight:700;color:var(--white);margin-bottom:0.75rem;}
.v-auto__after p{font-size:0.88rem;color:rgba(255,255,255,0.8);line-height:1.7;}
.v-auto__time{display:inline-flex;align-items:center;gap:5px;margin-top:1rem;font-size:0.78rem;font-weight:600;color:var(--gold-lt);letter-spacing:0.06em;}

/* ── VERTICAL NARRATIVES ─────────────────────────────────────────── */
.v-narrative{padding:5rem 0;}
.v-narrative__grid{display:flex;flex-direction:column;gap:2rem;}
.v-narrative__item{background:rgba(255,255,255,0.04);border:1px solid rgba(255,255,255,0.08);border-radius:var(--radius-lg);padding:2rem;}
.v-narrative__scenario{display:grid;grid-template-columns:1fr 48px 1fr;align-items:stretch;}
.v-narrative__side{padding:1.25rem 1.5rem;border-radius:var(--radius);}
.v-narrative__side.before{background:rgba(255,255,255,0.05);}
.v-narrative__side.after{background:rgba(200,146,42,0.12);border:1px solid rgba(200,146,42,0.2);}
.v-ns-label{font-size:0.68rem;font-weight:700;letter-spacing:0.18em;text-transform:uppercase;margin-bottom:0.6rem;}
.v-narrative__side.before .v-ns-label{color:rgba(255,255,255,0.4);}
.v-narrative__side.after .v-ns-label{color:var(--gold-lt);}
.v-narrative__side.before p{font-size:0.9rem;color:rgba(255,255,255,0.55);line-height:1.7;}
.v-narrative__side.after p{font-size:0.9rem;color:rgba(255,255,255,0.88);line-height:1.7;font-weight:500;}
.v-narrative__arrow{display:flex;align-items:center;justify-content:center;color:var(--gold);font-size:1.5rem;}

/* ── VERTICAL LEADERSHIP ─────────────────────────────────────────── */
.v-leadership{padding:5rem 0;}
.v-leadership__inner{display:grid;grid-template-columns:1fr 1fr;gap:5rem;align-items:center;}
.v-leadership__stats{display:grid;grid-template-columns:1fr 1fr;gap:1.5rem;}
.v-stat{padding:1.5rem;background:var(--cream);border:1px solid var(--rule);border-radius:var(--radius);}
.v-stat__num{font-family:'Playfair Display',serif;font-size:2.2rem;font-weight:900;color:var(--gold);line-height:1;margin-bottom:0.4rem;}
.v-stat__label{font-size:0.83rem;color:var(--slate);line-height:1.5;}

/* ── VERTICAL FAQ ────────────────────────────────────────────────── */
.v-faq{padding:5rem 0;}
.v-faq__list{max-width:820px;margin:0 auto;display:flex;flex-direction:column;gap:1rem;}
.v-faq__item{background:var(--white);border:1px solid var(--rule);border-radius:var(--radius);overflow:hidden;}
.v-faq__q{width:100%;text-align:left;padding:1.25rem 1.5rem;display:flex;align-items:center;justify-content:space-between;gap:1rem;font-family:'IBM Plex Sans',sans-serif;font-size:0.97rem;font-weight:600;color:var(--navy);background:none;border:none;cursor:pointer;transition:background var(--transition);}
.v-faq__q:hover{background:var(--cream);}
.v-faq__icon{font-size:1.4rem;color:var(--gold);flex-shrink:0;transition:transform var(--transition);}
.v-faq__item.open .v-faq__icon{transform:rotate(45deg);}
.v-faq__a{max-height:0;overflow:hidden;transition:max-height 0.4s var(--ease);}
.v-faq__a-inner{padding:1.1rem 1.5rem 1.5rem;font-size:0.95rem;color:var(--slate);line-height:1.8;border-top:1px solid var(--rule);}

/* ── VERTICAL PROCESS ────────────────────────────────────────────── */
.v-process{padding:5rem 0;}
.v-process__grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1.5rem;}
.v-process__step{padding:2rem 1.5rem;background:var(--white);border:1px solid var(--rule);border-radius:var(--radius);transition:var(--transition);}
.v-process__step:hover{box-shadow:0 8px 32px rgba(15,34,64,0.08);transform:translateY(-3px);}
.v-process__num{font-family:'Playfair Display',serif;font-size:3rem;font-weight:900;color:rgba(200,146,42,0.2);line-height:1;margin-bottom:0.75rem;}
.v-process__step h3{font-size:1rem;margin-bottom:0.5rem;}
.v-process__step p{font-size:0.88rem;color:var(--slate);}
.v-process__time{margin-top:0.75rem;font-size:0.75rem;font-weight:600;color:var(--success);letter-spacing:0.08em;text-transform:uppercase;}

/* ── LEAD MAGNET ─────────────────────────────────────────────────── */
.v-magnet{background:var(--gold-pale);border-top:3px solid var(--gold);padding:5rem 0;}
.v-magnet__inner{display:grid;grid-template-columns:1fr 1fr;gap:4rem;align-items:start;}
.v-magnet__preview{background:var(--white);border:1px solid var(--rule);border-radius:var(--radius-lg);padding:1.5rem;margin-top:1.5rem;}
.v-magnet__preview-label{font-size:0.75rem;font-weight:700;letter-spacing:0.15em;text-transform:uppercase;color:var(--gold);margin-bottom:1rem;}
.v-magnet__list{list-style:none;display:flex;flex-direction:column;gap:1rem;}
.v-magnet__list li{font-size:0.9rem;color:var(--slate);line-height:1.7;padding-left:1rem;border-left:2px solid var(--gold);}
.v-magnet__form-wrap{position:sticky;top:100px;}
.v-magnet__form-card{background:var(--white);border:1px solid var(--rule);border-radius:var(--radius-lg);padding:2.5rem;box-shadow:0 8px 40px rgba(15,34,64,0.1);}
.v-magnet__form-title{font-family:'Playfair Display',serif;font-size:1.3rem;font-weight:700;color:var(--navy);margin-bottom:1.5rem;}
.v-magnet__form{display:flex;flex-direction:column;gap:1rem;}
.v-form-group{display:flex;flex-direction:column;gap:0.35rem;}
.v-form-group label{font-size:0.75rem;font-weight:600;letter-spacing:0.1em;text-transform:uppercase;color:var(--navy);}
.v-form-group input,.v-form-group select{padding:0.8rem 1rem;border:1px solid var(--rule);border-radius:var(--radius);font-family:'IBM Plex Sans',sans-serif;font-size:0.95rem;color:var(--navy);background:var(--white);outline:none;transition:border-color 0.25s,box-shadow 0.25s;}
.v-form-group input:focus,.v-form-group select:focus{border-color:var(--gold);box-shadow:0 0 0 3px rgba(200,146,42,0.12);}
.v-magnet__fine{font-size:0.75rem;color:var(--slate-lt);text-align:center;margin-top:0.25rem;}
.v-magnet__thanks{display:none;text-align:center;padding:2rem 0;}
.v-magnet__thanks h3{margin-bottom:0.5rem;}
.v-magnet__thanks p{font-size:0.9rem;color:var(--slate);}

/* ── VERTICAL CTA BANNER ─────────────────────────────────────────── */
.v-cta-banner{background:var(--gold);padding:5rem 0;}
.v-cta-banner h2{color:var(--white);margin-bottom:0.75rem;}
.v-cta-banner p{color:rgba(255,255,255,0.88);margin-bottom:0.4rem;font-size:1.05rem;}
.v-risk{display:block;font-size:0.82rem;color:rgba(255,255,255,0.65);font-style:italic;margin-bottom:1.5rem;}

/* ══════════════════════════════════════════════════════════════════
   RESPONSIVE
   ══════════════════════════════════════════════════════════════════ */
@media(max-width:1000px){
  .v-storm__inner,.v-credibility__inner,.v-leadership__inner,.v-magnet__inner{grid-template-columns:1fr;gap:3rem;}
  .v-process__grid{grid-template-columns:1fr 1fr;}
  .v-stat-strip__inner{grid-template-columns:1fr 1fr;}
  .v-stat-strip__div{display:none;}
}
@media(max-width:900px){
  .problem__inner{grid-template-columns:1fr;gap:2.5rem;}
  .why__inner{grid-template-columns:1fr;gap:3rem;}
  .contact-grid{grid-template-columns:1fr;gap:3rem;}
  .footer__inner{grid-template-columns:1fr 1fr;}
  .team-grid{grid-template-columns:1fr;}
  .qualifying__grid{grid-template-columns:1fr;gap:2rem;}
  .service-detail__inner{grid-template-columns:1fr;gap:1.5rem;}
  .hp-process__grid{grid-template-columns:1fr;gap:1.25rem;}
  .hp-process__connector{display:none;}
  .hp-process__footer{flex-direction:column;align-items:flex-start;gap:1rem;}
  .success-vision__inner{grid-template-columns:1fr;gap:2rem;}
  .success-vision__label{display:flex;align-items:center;gap:1rem;}
  .success-vision__line{width:48px;height:3px;margin-top:0;}
}
@media(max-width:720px){
  .v-pain__grid{grid-template-columns:1fr;}
  .v-auto__grid{grid-template-columns:1fr;}
  .v-process__grid{grid-template-columns:1fr;}
  .v-leadership__stats{grid-template-columns:1fr 1fr;}
  .v-narrative__scenario{grid-template-columns:1fr;}
  .v-narrative__arrow{display:none;}
  .v-claim-flow__steps{grid-template-columns:repeat(2,1fr);}
  .footer__inner{grid-template-columns:1fr;}
  .footer__bottom{flex-direction:column;text-align:center;}
}
@media(max-width:680px){
  .nav__links,.nav__cta{display:none;}
  .nav__links.open{display:flex;flex-direction:column;position:absolute;top:72px;left:0;right:0;background:var(--navy);padding:1.5rem 2rem;border-top:1px solid rgba(255,255,255,0.08);gap:1.25rem;z-index:200;}
  .nav__cta.open{display:block;padding:0 2rem 1.5rem;}
  .nav__toggle{display:flex;}
  .nav{position:relative;}
  .why__stats{grid-template-columns:1fr 1fr;}
  .newsletter__inner{flex-direction:column;}
  .newsletter__form input{width:100%;}
  .services-grid{grid-template-columns:1fr;}
  .float-cta{bottom:1rem;right:1rem;}
  .form-row{grid-template-columns:1fr;}
  .failure-stakes__inner{flex-direction:column;gap:1rem;}
  .trust-bar__sep{display:none;}
  .trust-bar__inner{gap:0.5rem 1.5rem;}
  .industries__inner{flex-direction:column;text-align:center;}
  .v-trust-sep{display:none;}
}
@media(max-width:400px){
  .steps-grid{grid-template-columns:1fr;}
  .v-stat-strip__inner{grid-template-columns:1fr;}
}